To compete and stand-out from competitors, research, and its application in a business’s value proposition has to become more personalised and part of an institution’s digital strategy. There has been little progress in the financial research space in recent years, but technology and innovation are now enablers of change. In any market, institutional traders and corporate leaders need to gain insights upon which they can act. In the FX industry, the high volumes and fast-paced nature of trading make this all the more necessary.
To do this, unstructured reports need to be dynamically and instantly transferred into useful structured material so that it can be distributed in a personalised manner and accurately obtained by its recipients at the moment insights are required. By applying smart tags to paragraphs within research documents, relevant topics, such as ‘US elections’ can be surfaced from not one, but a multitude of documents in a single action, generating insights on the macro view of the market down to the most granular snippet of insight.
This not only enables a convenient mechanism for consuming reports but also means that the results are pertinent and relevant, therefore personalised to the user. Naturally, a tailored provision of material will better equip any trader, salesperson or investor to quickly assess reports and discover the information they actually need to make the best decisions.
Additionally, for the research publisher, this approach provides valuable metrics and insights on readership to ascertain not only which reports were read, but which specific parts of individual reports were deemed most significant or of value, providing easily identifiable feedback that can guide the creation of future publications.
The ability to refine output should lead to customer satisfaction and loyalty by the recipients of the reports. These symbiotic gains in value for both research consumers and producers have an amplified positive effect on the value to clients and thus the commerciality of their respective business units.