For Wealth Managers: Investment Advice + In-house Research = Reputation

It is increasingly difficult for wealth managers to find an edge in the competitive field of providing investment advice and solutions to HNW & UHNW clients. In the current environment of wide-spread cost reduction, improved business efficiency is key. As the sheer volume of information available to anyone at the tap of a finger means clients are more discerning about who they listen to and trust. Similarly, public information flow is now mostly immediate to the majority of market participants. Research and investment ideas are increasingly the focus of advisors as a weapon to stand out with clients to provide solutions and drive wealth creation. As a result, the major wealth managers are competing to be viewed as the key “Trusted Advisor” on the markets by their top clients.

The more challenging part is how to achieve this status when the clients are bombarded with an avalanche of reports and ideas from so many competing institutions. How does an investment advisor ensure that the right research piece reaches the right client at the right time? Limeglass offers a solution to this oversupply through its  AI Research Discovery.

Limeglass’s Research Atomisation™ enables advisors to surface all the relevant paragraphs within their research and sales content library without having to sift through entire documents one-by-one. With instant access to relevant insights for their clients, advisors will be able to deliver valuable, personalised solutions. Accordingly, each advisor and team are able to deliver research in an orderly way in their commercial day-to-day interactions. This approach affords a far more efficient and flexible use of research significantly increasing the penetration of an institution’s content with clients with immediate commercial opportunities.

Over time, as the client is consistently offered relevant and differentiating research insight the wealth manager’s reputation will grow towards the status of “Trusted Advisor”. The client will often turn to such an institution with key questions or demands on a particular asset class. The business case that ensues should be clear. Of course, the orderly delivery of insightful and differentiating research ideas will take time to establish a rock-solid advisory reputation. As this process builds, however, the wealth manager and advisor should see the goodwill effect of consistently adding value and providing solutions through individually-focused research delivery on a daily and weekly basis.